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Framing the New Southbound Policy in Western Media

Framing the New Southbound Policy in Western Media

Rajczyk, Robert Assistant Professor

2019 Taiwan Fellowship Scholar

Field of Study:

No:

Date:2019/10/18

Abstract:

New Southbound Policy (hereinafter NSP) is the key issue in the economic policy agenda of Tsai Ing-wen, the President of the Republic of China. The working paper examines the content of Western media as well as a group of Asian media outlets about NSP. Twenty-three websites of newspapers, magazines, radio (Voice of Vietnam) and television (CNA) channels have been under the research process. There are two hundred five research units had been identified as news features concerning New Southbound Policy. The idea of New Southbound Policy is generally drawn in the media outlets' content simultaneously as an economic and political agenda had been introduced both to reduce the economic dependence from China and to raise Taiwan's international visibility on the Southeast and South Asia region. In such media content Taiwan has been shaped usually in the positive way as a vibrant democracy and responsible member of international community complying to the important global issues such as UN Sustainable Development Goal e.g. UN Climate Framework Convention. Eventually, the New Southbound Policy is being framed as a positive concept that shapes attractive Taiwan's image.